Reddit and Popular Internet Memes Pecha-Kucha by RICH BECKER

Reddit and Popular Internet Memes Pecha-Kucha


Weekly post 6

A Trip to Paley Library


Citation: Wasik, Bill And Then There, New York; Viking PR 2010, Print, <;.

Call number: Paley stacks HM851 W382 2009

Summary: Bil Wasik goes over all the tiny and major shake ups that have happened on the internet. He goes into individually made and corprate made content. He explains most of the on-line phenomenons and memes that have popped up on the internet over the years.



Citation: “Reddit Tutorial.” Infografic, Reddit Tutorial, First Nielsio.,2011. Web. 13 Oct 2011. <;.

Key Words: Reddit, Explanation, Video

Summary: This is a video that explains to a new user of Reddit how the site rates comments and images and how users can create subreddits and other specialized topic posts.



I could not find any reilable journal based information on my topic which Reddit and memes in popular culture. So Johnathan told me to write about why I could not find any information.

I think the reason why I could not find any information on Reddit is becuase Reddit was founded in 2005 and no serious media annalists have looked at the site in a educated way. The site was unknown to me till this summer. From what I know of the site, it attracts a special niche crowd on the internet. These people are usually the first to put new viral memes and videos, from there content get cycled around to tumbler and 4chan and so on. As I looked more into Reddit I found that they are not as radical as 4chan. So becuase they are not that crazy as 4chan they have not gathered media attention and have stayed under the radar for sometime.




Citation: “Reddit.”Know Your Meme. N. p 5/10/2011. web. 13 Oct 2011. <;.

Summary: Know your meme .com is a website that is based on catergorising all popular memes (ex Numa numa song) and popular internet culture sites such as reddit. This web page goes into the background of reddit, current new and controversies that reddit has had over it’s exstance.

Weekly post 5

From this video I got 4 key ideas. They are fundamental in how we will be teaching our kids and generations after them. They are 1. Embrace Change 2. Stealth Learning 3. Visual Literacy 4. Digital media is not killing learning, it is changing the ecology of learning.

1. We should all embrace the change of new technology into our lives. After all there is no way of stopping it. I know that my generation uses and is more familiar with new technology and medias then my parents and my kids will probably be even more knowledgeable on it then me. If our society  can resist as least as possible to the changes of new media literacy the fast and better we can get at implementing them and using them to better society.

2. Stealth Learning is what it exactly sound like hiding learning. Through this process of hiding knowledge, learning and life skills behind a game or a interactive screen kids today can be actively involved with the learning process that makes them develop a passion for learning. A effect of stealth learning is students become a addicted to learning which makes them life long learners.

3. Visual literacy is being able to breakdown messages and other meanings from media. This means having the ability to distinguish between pictures and reality. Visual literacy leads to deeper understanding of film and images. It also for one to break down the aesthetics of a image.

4. Digital media is not killing learning, it is just changing the ecology of learning. Now a old school teacher who is not open to learning would disagree with the previous statement but learning is changing. This goes back to my first key idea which is to embrace change. Our schooling system is based on the 1800’s assembly line factory for education. Schools are still factories while the rest of society has moved on. To renovate teaching we must implement new resources such as new digital media. This is becuase digital media allows for guided, well designed experiences which in some cases are better then real life and allow for more in depth exploration and interactivity with the student.

For me the most interesting part was when the kids using there cell phones to set up a museum wide scavenger hunt. This involved setting up a story and finding objects which fitted along with the story. They got to experience the museum on a deeper level, now they were exploring and documenting and creating.

Something troubling I saw was the exercise of the kids who were to imagine how history would have been different if ______ did or did not happen, they were then charged with re-writing history and the effects of that different historical event. I fell that the students should learn the effects of a historical event but imagining how things would be different is not effective or even healthy. For example if some politician was never elected how would things be different today? Well you can only guess, politicians rarely keep all of there promises they said to get elected. It makes you dwell on the past, which can lead to anger and unneeded doubt in the future.

I believe there is a lot of positives to updating our schools to incorporate new digital media. Our schools will produce highly critical thinkers and creators who can reshape our world and the society they live in. The only negatives I can see from this is if our new young thinkers over look some of the simplicities of life, human contact and emotions.

3 hyperlinks that are related to my post   Stealth learning         Schools are like factories       A site that has some examples of online learning games aimed towards kids

Weekly post 3

This video shows a very popular V.I.P party and follows a guy around who every one seems to know and really like. He is offered a Martini but passes and is about to get a Heineken but he is interrupted by greeting people. He has 8 different interactions with people and for each one is a different greeting. He ends with grabbing a flute and playing with the band at the party and being served a Heineken.

The author of this ad is Heineken but that is not made fully clear till about a minute into the ad when the “life of the party” kung-fu fights over a Heineken. You can see a couple Heineken bottles in the background but not there labels. The purpose is to make the beer look cool and sophisticated yet playful.

Some of the creative techniques they used to grab my attention was to have the main character be the life of the party. You can also see in the background all the ladies in the ad look at him at what ever he does. This promotes the ladies man image. They also used a very catchy tune that fits this vintage look party.

A person might understand this message as “Heineken is the beer sophistication” or “Heineken is what interesting people drink”. This ad reminds of the “Most Interesting man of the world” ad by Dos XX’s beer but instead of the most interesting man talking to you, you witness the vast amount of people who greet him.

The lifestyle promoted here is fabulous lifestyle of the rich and famous. It shows the glamor of being well known, every one want to greet you. It hints at the point that popular people drink Heineken, but I feel that Heineken is just popular import beer.

One major thing I feel the ad omitted was the main character actually drinking the beer. I personally don’t think Heineken is the best tasting beer. It has a hoppy taste to it, which can throw off some new drinkers. If the ad showed him taking a swig and looking pleased or satisfied I would then infer that must be a good tasting beer.  But since they leave that out the viewer has no idea what the taste of that beer could be.

Weekly post 2

Here is my 5 quotes from our latest 3 articles.

Why Youth (Heart) Social Network Sites: The Role of Networked Publics in Teenage Social Life.

Citation: (Boyd, Danah. (2007) “Why Youth (Heart) Social Network Sites: The Role of Networked Publics in Teenage Social Life.” MacArthur Foundation Series on Digital Learning – Youth, Identity, and Digital Media Volume (ed. David Buckingham). Cambridge, MA : MIT Press.

1. “Experimenting with generic forms, a few early adopters discovered that Myspace had failed to close a security hole. While most other sites blocked HTML, CSS and Javascript in their forms, Myspace did not.” (Boyd, Danah. 2007 : p.11)

The lack of this security hole was actually not intentional. The Myspace programmers really did forget to ban users from adding there own code to their myspace pages. But this mistake was noticed very quickly but they still let user editing continue. From allowing this users could fully customize their myspace pages to what ever they wanted to represent who they where or what they wanted people to think they were. What evolved out of this was a “copy/paste culture” that teens used to customize or “pimp” there sites out.

What I found interesting about this was that Myspace actually went along with the user encoding. In turn this helped the users who took advantage this to become more computer savvy, learn basic computer codes and sites that offered countless other codes that transform your profile in to what ever you could imagine. Compared to other social network sites I have used and heard of I believe that Myspace allowed the most customization. But I also believe that this could have also been apart of Myspace downfall as well. I have seen when people took the copy and pasting to far. Some people would put so much animations in the background and on the buttons of their profiles that my computer would come to a screeching halt and my browser would crash and exit out. It was very annoying clicking on over done profiles. But this feature was what made Myspace stick out among other social networking sites.

2.   “Teenagers face the same dilemma on Myspace. How can they be simultaneously cool to their peers and acceptable to their parents?” (Boyd, Danah. 2007: p.17)

This quote references to the problem activist Stokely Carmichael’s problem when it came to spreading the word of the ideals and values of the Black Power to end segregation in the 1960’s. Carmichael mostly did public speech’s and made adjustments to his speech in how he phrased things when he saw his audience. If the crowd was mostly white he would present him self one way. If the majority of the crowd was black he would do it another way. As he gained more and more popularity media broadcasters wanted him to do address the nation on radio and TV formats. This would be his down fall, because both blacks and whites would be listening at the same time he could not use his flip flop style that he had been using for his live public speech’s in person. So Carmichael being a black man stuck to that presentation style and did his media broadcast speeches as if it was a black crowd. Doing this estranged the white listeners from his messages of black power. An old quote that I heard around further explains this “If you play both sides of the fence, you end up falling off.”  This is proof that a person can not maintain two split personalities, even if means battling for the noble cause of ending segregation.

When I used Myspace I saw a couple examples of how people tried to this online. They would create a online profile to promote what that person wanted to be or how others should see them. I have seen guys make profiles where they look like they are gang affiliated. Such as having background with “snitches get stitches” and M.O.B. (money over b@#%$^) or by having the gang logos of infamous gangs like the bloods,crypts, etc. In reality the kids who were doing this were 13-16 in quite suburb. No idea the life on the streets and what goes on in gang culture. But there profiles depicted them hard dudes that don’t smack talk from anyone. Now as time went on and we went into high school kids faded away from that fake portrayal of them selves and sadly others got involved with that stuff and got involved with small gangs and sold drugs and eventually got in to trouble and made nothing of themselves. I find it problematic that teens would go to such far lengths to find friends and place to fit in even thou status and social categories are a big part of teen life. Parents should talk more actively with their children about how to present them selves, because now in the digital era of profiles and social networking some one can make quick judgments on people on just their profiles.

Good Video Games and Good Learning

Citation: (Gee, J.P. (Summer 2005). Good video games and good learning. Phi Kappa Phi Forum, 85(2), ##-37.)

3. “Players can usually, in one way or another, customize a game to fit their learning and playing styles.” (Gee, 2005: p.35)

What Gee is saying that good quality games allow user customization. Whether in Role playing games when you can choose what powers and abilities you character will have like in World of Warcraft, in First person shooters you can mix up the weapons you can carry in to battle, such as carrying long range, short, mid range or explosive weapons all have different effects on how you play the game. If you get stuck on a particularly difficult level try mixing up tactics or weapons and see what happens. Solving the problem of how to stop the enemy approaching upon you has several different solutions. You could pick them off from afar or group them together and blow them up. the options are endless. I find interesting that Gee brings this up relates it schooling, if a child is having trouble learning a subject such as chemistry through learning. Maybe switching a more hands on acquisition style would help. Schools should be open to trying new teaching styles because we are all not the same and as it is the current school system is out-dated.

4. “No deep learning takes place unless learners make an extended commitment of self…Good video games capture players through identity” (Gee, 2005: p.34)

This quote means that to truly learn something you must immerse your self into the topic and become totally infatuated. You have to in sense take on a new identity of thought. For schools to be truly effective they will have to capture young learners attentions and mold their minds to be little scholars. If the identity of learning and handwork is accepted schooling will become as fun as video games. I find interesting that Gee brings up Solid Snake from Metal Gear Solid, I am not very knowledgeable about this game but from what I know Solid is the top government agent called on stop Metal Gears (huge bipedal armored vehicles capable of launching nuclear missiles.) He goes in to enemy territory by himself and you have to several options on how to get missions done. A game that made me take on a identity was Halo. You are in control of Master Chief, the last of the spartan 2 project. In Earth’s far future an alien army (the Covenant) are on religious journey to find salvation through the halo rings. But humasn find the first one and step foot on it before the aliens. This enrages the Covenant’s leaders( the Profits) who declare genocide on the humans. But the out numbered human race hold on by fighting and suffering heavy causality battles against the superior armed Covenant. Master Chief does spectacular missions and actions that pull humanity back from the brink of extinction. The character of Master Chief is a mysterious one. He holds the core values of ancient Spartans, fear-less, selflessness and highly trained which are all apart of warrior culture. All these traits are updated and put into the far future. Our hero is a genetically augmented super solider with high tech armor. He is quite and gets the job done… no matter what. From being attached to Master Chief I learned every thing I could from this game like what weapon combos where effective together and squad tactics. In all if schools can attach an identity to learning as I attached myself to Halo only good things can follow.

What Is Literacy

Gee, A. P. (2001). New times and new literacies, themes for a changing world. (Vol. 8, pp. 1-9). The International Journal of Learning.Retrieved from

5.”Much of what we come by in life, after our initial enculturation, involves a mixture of acquisition and learning.” (Gee, 2001: p.3)

What Gee is mentioning here is that everything we know involves acquisition and learning. To truly know something you have to have both. For example I will use color commentators. There can be good commentators who have never played the game but could stats about players, statistics and styles of playing a game such as football. But the best commentators are retired pros who take up the job. There experience behind plate or on the field gives them first hand experience of what is going on. The commentator who has only studied the game is missing that one thing: experience. Acquisition and learning is how we pick up secondary discourses or the discourses we pick up on our own through social interactions with others. These discourses can be changed over time. Ex. In the 30’s and 40’s smoking was thought to be an habit with no negatives. But in our present day we know smoking is a very negative habit. The discourse of smoking changed over time as health reports came out reporting lung cancer and through people talking and spreading the word the habit which at one time was big is now a lot smaller. Learning and acquisition are social habits. We learn by instruction from another person, acquisition is essentially learning on your on. You might be exposed to try something on your by a peer. My parents exposed me to riding bikes. They taught me how to stop, peddle, turn and said “keep your balance and be safe.” But in till I actually hopped on my bike and rode I would not know how to do any of these. Through acquisition I found out how to keep my balance and turn effectively as well as safe riding habits such as staying on the side of the road and away from ramps. It’ s interesting that Gee is such a strong supporter of this learning style. Because I believe that most schooling is just learning with a little acquisition. This must change if schooling is to be improved.

Learning and acquisition are the only ways of truly immersing your self into a topic or field and coming out with lots of knowledge. You can have one with out the other but you would be at a disadvantage. As Gee says knowledge is a mixture of the two.

True lateral thinking. I believe that all my quotes reflect this type of thinking. Lateral thinking is opening your mind up to what is out side of the box weather that be learning from video games, why teens flock to social networking or how socializing effects secondary discourses in our lives.

For last part of this post I picked a article from the work cited page of Danah Boyd’s article Why Youth (Heart) Social Network Sites: The Role of Networked Publics in Teenage Social Life. The article I choose is Myspace Safety: 51 Tips for Teens And Parents  by Kevin .M Farnham. The method I used for obtaining this article was to first look the work cited of Boyd’s article. I then found the ISBN number by finding a copy of the book on From there I put the ISBN number into Google’s search box and found an online free copy. I selected this article because I feel that it is something parents should use to be apart of there child’s online life. Simply banning them from Myspace will not always keep them offline and having a safe profile. Sitting down and laying down basic ground rules is the best way to keep them safe. Show them the error in there ways in a non punishment fashion is the best way to teach them online safety.

This book covers how to keep your teen safe while they are on Myspace. It also gives an introduction to teen’s parents who may have never heard of Myspace or any other social networking site. It also describes what this site is capable of doing and achieving. The book goes over several ways on how to keep a profile safe. There is a five steps example “1. Don’t talk to strangers 2. Do not post provocative content 3. Do not post comments or information about your self that describes your daily schedule, wear you live or up coming events. 4 Using Privacy setting on Myspace that automatically block strangers from viewing profile content. 5. Use your Brain!”(Farnham, and Farnham, 2006: p.13) These along with other tips maximize safety to a teen’s profile. But most importantly it tells adults how to deal with teens and their Myspaces’.

Farnham, K. , & Farnham, D. (2006). Myspace safety, 51 tips for teens and parents. (pp. 1-161). How to Primers.Retrieved from 0-9778833-5-3

Weekly Response 1

A learning experience that I had that helped me greatly in my major of Broadcasting Telecommunications and Mass Media was when I had to record and edit my own fake radio broadcast in my class last semester in Intro to Radio with Amy Caples. In this class I learned how to digitally recorded my voice, then how to use the audio editing software Pro Tools 9 to its full extent. The TA whose name is Asher taught the labs and taught me how to better my audio editing skills. During labs he would be hands on and show us how to set of the mic and audio booth for recording. He broke it down and show us it was only 5 steps. When I was unpracticed at recording it was intimidating to go into a audio booth alone becuase there is several consuls and several ports to plug in the patch wires.

When it came time to editing I was not very good at editing, I used inferior audio editing programs that were less complicated and more user friendly. Pro Tools 9 has lots of options to enhance, distort and edit sound and even the ability to adjust recorded sound waves.  During the labs Asher would show some of the commonly used sound distortion programs, basic sound wave editing and what was the bare requirements for the project and what could be done to make the project extravagant.

In relation to what I have learned in class and read so far, i have used divergent thinking when it came to solving problems during that fake radio project. Sir Ken Robinson and Jerome Bruner both believe that any one can be taught any thing it only matters on how it is organized. The way my TA organized his teaching methods resonated with me and I was able to work through my problems and help other class mates with their own. Jerome Bruner also states that learning to manipulate symbols is a fundamental in developing a  mind. In my case the symbols were all the options I had at my disposal to edit my audio.  A knife blade = cut and a needle= splice are just 2 two examples of many. but after rewiring my brain to correspond to a new set of symbols, Pro Tools became a breeze.

When it came to setting up the audio booth for recording there are several ways to do it. Asher the TA said it was possible to patch the mixing board and microphone to the recording program. but at first showed us the straight forward easy to do it. But as I got better I experimented in different set ups. I could trouble a few common problems that fellow students were having. The process I used was acquisition and learning. A process that James Paul Gee says goes hand in hand. He states “Any discourse (Primary or secondary) is for most people most of the time only learned through acquisition.” That previous statement means that any problem encountered can be learned from and not happen again if you solve it hands on.I learned by instruction and demonstration from the TA on basic audio recording set up and through experimentation to learning how trouble shoot problems. Problems such as why signal is not going through the Mic, no sound and the most common the mix board lights were not on.

I did not know it at the time but I learned through divergent thinking and acquisition.


Rich Becker

Project 4 Video Editing Movie

This documentary is about Philly native Ike Johnstone and riding academy. He tells about the origins of his riding academy, his first experience with a horse and how horses help teach you to be a better person in life.

Project 3 Stills Editing Movie

My movie is about a guy trying to warn another guy on the bike that he is gonna get hit by car. The guy on the bike does not listen and ends up getting hit. I used the voices from my friends on my floor.

Project 2 Website Design Project

This Jamie Dryfus’ home page for her website. She has lots of hobbies, she a amateur photographer, movie maker and an aspiring artist. She also is a musician and plays lead guitar in a band called the Soul Weavers and provides a link to the bands home page. She also has a page that leads to her blog and a Bio Page.

Project 1 Website Analysis of Pennywise’s Home page

Analysis of Pennywise’s Official Home site

Pennywise’s official home page is called Is a very fluid and the web page is easy to navigate. The homepage has the most current news from the band like there current vocalist Jim Lindburg is leaving the band and who is going to replace him after he leaves on 8/21/09. Also on the front page there is links to new photos, to the message board and a little section to make donations to one of the family members who has suffered a loss.

The tool bar is clearly visible; it is red and has eight clickable links to navigate to the other locations in the website. The bio link leads to a page that has no more links that lead on through the site and is rather short just giving a brief history of who makes up Pennywise and were the band started from. When you go on to click the Tour Dates link it takes you the band’s tour dates for their current tour the Jagermeister Music Tour with Pepper. This is the first page that leads to leads to exits off the Pennywise site. The links on tour dates lead to MySpace event pages. The pics link leads to the pictures that are available on that site, but you must first click a tiny button which “says check out our new photo gallery”. When inside the gallery you can view several photos from various tours to flyers and promotional posters. Now to leave the photo gallery you will have to click on the mini toolbar’s home page button. When you’re back on the home page you can access the video page. On the video page you can watch ten videos of Pennywise’s music videos that were taken from But when you click on the link to their journals page it is uncompleted, it just says “coming soon”. When you navigate out of journals you can move onto the Pennywise Army page. On this page you can join the Pennywise Street Army which is their official fan organization. You can send in pictures of Pennywise related tattoos and also send in old ticket stubs and flyers to the site that will post in their photo gallery section. Also on the Pennywise Army Page you can follow links towards their official message board, Newsletter and Guestbook. When click on the Store link on the toolbar you be transported off the main page to which is Pennywise’s official store where can buy all sorts t-shirts, hats and hoodies with various Pennywise logos. The last clickable button on the tool bar is the links link. On this page is various links to sites that Pennywise supports. Such as the social networks that they use to promote themselves, such as, and there site on Tigcom. Then there is the bands that are close with and do a lot of touring with. They give links to their home pages. The bands that they provide links to are Authority Zero, Bad Religion, Bad Religion, The Darlings and Ignite. Then they also provide other links to, and which other providers Pennywise Clothing.

So overall I think that this site is laid out very well and navigating is no problem. The tool bar is out in the open and easy to spot and the pages to which you go to are organized well. The site’s main page does seem to be only the bare bones of site, it just displays the tool bar and a couple lines of news but some would consider that simplicity for the better. I also think it shows the true colors of the band very well. For example when you look at this site you’re not going to think it’s a country band. It’s pretty obvious that they are hard core punk and if you visually impaired the video section of the site will clear that up by demonstrating some of their most popular songs. There sound has not changed since they started; they still put out that same 90’s punk sound that is just simply awesome.


Big G (September 2009) Retrieved from

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